Our Pacific National Approach

Our PNA provides clear direction about what is important to us, what we stand for and how we behave – it is our DNA and the essence of Pacific National.

Our PNA is what will ensure we achieve our vision of being recognised as Australia’s most trusted and respected logistics partner.

At Pacific National our purpose is we deliver what matters – for our people, our customers, and our shareholders.  We are integral to keeping Australia’s economy moving; we are always there, efficiently moving essential goods and commodities 24 hours a day, 7 days a week.

Our people are caring, and we care about each other.  We care about the communities we operate in, we care about the work we do, we care about our customers, our people and our shareholders and because of this, ‘we care more’ is the Pacific National core philosophy.

Our Priorities

Our priorities define what is important to us. They are the strategic pillars that deliver on our vision and purpose.


Above all else. Home safely every day.

People and Leadership

Inspiring people, leadership excellence and a respectful culture.


Innovating and succeeding together.


Enhancing and caring for the communities we operate in and through.

Financial Success

Controlling our destiny and earning the right to grow.

Our Values

Our employees embrace our values and recognise when we all apply our values, we are successful together and we are contributing towards creating a great place to work.

Make It Simple

We reduce complexity.

Share More

We create a learning environment through storytelling and embrace and share diverse experiences.


We are thoughtful and show respect in all circumstances.


We show appreciation and express our thanks.


We embrace curiosity at all levels to benefit the safety, well being, and continuous improvement of our workplace.

Own It

We take responsibility, we take action, we own our success and our mistakes.